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Privacy Policy

At Verdant Bind, we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, store, share and protect your personal information when you visit our website verdantbind.com, create an account, purchase products or interact with us.
By using our website or purchasing our products, you consent to the collection and use of information in accordance with this policy. If you do not agree with any part of this policy, please do not use our website.


1. Information We Collect 

We collect personal information that you voluntarily provide to us and information that is automatically collected when you use our services.

Information You Provide to Us

  • Account Information: Name, email address, password

  • Order Information: Shipping address, billing address, phone number, payment details

  • Communication Information: Content of emails, WhatsApp messages or other communications you send to us

  • Marketing Preferences: Your consent to receive marketing communications

  • Other Information: Any other information you choose to provide when contacting us or participating in surveys

Automatically Collected Information

When you visit our website, we and our service providers (including Google) automatically collect certain information about your device and usage:
  • IP address
  • Browser type and version
  • Operating system
  • Pages you visit on our website
  • Time and date of your visit
  • Referring website addresses
  • Device identifiers
  • Clickstream data
  • Geographic location (approximate)

2. Legal Basis for Processing (EU Residents Only)

Under the EU General Data Protection Regulation (GDPR), we only process your personal data when we have a valid legal basis to do so. The legal bases we rely on are:
  1. Contract: To fulfill our contractual obligations to you, such as processing and delivering your orders
  2. Consent: When you have given us explicit consent to process your data for specific purposes, such as receiving marketing communications or allowing analytics cookies
  3. Legitimate Interest: For our legitimate business interests, such as improving our website, preventing fraud, ensuring the security of our services, and measuring the effectiveness of our marketing campaigns
  4. Legal Obligation: To comply with applicable laws and regulations
You have the right to withdraw your consent at any time by contacting us at support@verdantbind.com.


3. How We Use Your Information 

We use your personal information for the following purposes:
  • To process, fulfill and track your orders
  • To communicate with you about your orders, shipping updates and customer service inquiries
  • To send you order confirmations, invoices and delivery notifications
  • To send you marketing communications, newsletters and promotional offers (only with your explicit consent)
  • To improve our website, products and customer service
  • To personalize your shopping experience and show you relevant products
  • To measure the effectiveness of our marketing campaigns (using Google Analytics and Google Ads)
  • To detect and prevent fraud, unauthorized transactions and other illegal activities
  • To comply with legal and tax obligations
  • To enforce our terms and conditions
We will never sell, rent, or lease your personal information to third parties for marketing purposes.


4. Information Sharing & Third-Party Service Providers 

We may share your personal information with the following categories of trusted third-party service providers who assist us in operating our business:
Service Provider Type Examples Purpose
E-commerce Platform Shopify Website hosting, order management, payment processing
Payment Processors Stripe, PayPal, Shop Pay, Google Pay Secure payment processing
Shipping & Logistics DHL, 17TRACK Order fulfillment, package tracking
Email Service Providers Klaviyo, Mailchimp Sending order updates and marketing communications
Analytics Providers Google Analytics Website usage analysis and improvement
Advertising Providers Google Ads Targeted advertising and campaign measurement
Customer Support Zendesk Managing customer inquiries
All our service providers are contractually required to protect your personal information and only use it for the purposes we specify. They are prohibited from using your personal information for their own marketing purposes.

Google Services Specific Information 

We use the following Google services on our website:
  • Google Analytics: To analyze how visitors use our website, track user behavior, and improve our services
  • Google Ads: To show you targeted advertisements for our products on Google and other websites
  • Google Pay: To provide you with a secure and convenient payment option
Google may process your personal data in the United States. For EU residents, Google has certified to the EU-US Data Privacy Framework (DPF), which provides appropriate safeguards for international data transfers.

You can learn more about how Google collects and uses your data by visiting Google's Privacy Policy: https://policies.google.com/privacy
We may also disclose your information if required by law, court order, or government request, or to protect our rights, property, or safety, or the rights, property, or safety of others.


5. International Data Transfers 

Your personal information may be transferred to and processed in countries outside of your country of residence, including China and the United States. These countries may have different data protection laws than your country.

For EU Residents 

When we transfer your personal data from the European Economic Area (EEA) to countries that have not been deemed to provide an adequate level of data protection by the European Commission, we use appropriate safeguards to ensure the security of your data, including:
  • European Commission-approved Standard Contractual Clauses (SCCs)
  • EU-US Data Privacy Framework (for transfers to Google and other US-based companies)
  • Other legally recognized data transfer mechanisms
You have the right to request a copy of the SCCs we use by contacting us at support@verdantbind.com.

For US Residents

We comply with applicable US federal and state laws regarding the transfer of personal information across international borders.

6. Your Rights Under GDPR (EU Residents)

If you are a resident of the European Union, you have the following rights under the GDPR:

  1. Right of Access: The right to obtain a copy of the personal data we hold about you
  2. Right to Rectification: The right to correct any inaccurate or incomplete personal data
  3. Right to Erasure ("Right to be Forgotten"): The right to request the deletion of your personal data
  4. Right to Restriction of Processing: The right to request that we restrict the processing of your personal data
  5. Right to Data Portability: The right to receive your personal data in a structured, commonly used and machine-readable format
  6. Right to Object: The right to object to the processing of your personal data for direct marketing purposes or for analytics purposes
  7. Right to Withdraw Consent: The right to withdraw your consent at any time
  8. Right to Lodge a Complaint: The right to lodge a complaint with a data protection authority
To exercise any of these rights, please contact us at support@verdantbind.com. We will respond to your request within 1 month.

How to Opt-Out of Google Analytics 

You can opt-out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at:https://tools.google.com/dlpage/gaoptout

How to Opt-Out of Google Ads Personalization

You can opt-out of personalized advertising from Google by visiting Google Ads Settings:https://adssettings.google.com

7. Your Rights Under CCPA/CPRA (California Residents) 

If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
  1. Right to Know: The right to request information about the personal information we collect, use, disclose and sell about you

  2. Right to Delete: The right to request the deletion of your personal information

  3. Right to Correct: The right to correct any inaccurate personal information

  4. Right to Opt-Out: The right to opt-out of the sale of your personal information and the right to opt-out of cross-context behavioral advertising

  5. Right to Non-Discrimination: The right not to be discriminated against for exercising your CCPA rights

  6. Right to Limit Use and Disclosure: The right to limit the use and disclosure of your sensitive personal information
Important Note: Verdant Bind does not sell personal information of California consumers. We have not sold any personal information in the past 12 months. However, we do use third-party advertising services (including Google Ads) that may collect information for cross-context behavioral advertising purposes.
To exercise any of these rights, please contact us at support@verdantbind.com. We will respond to your request within 45 days.

Authorized Agents 

You may designate an authorized agent to exercise your rights on your behalf. We will require the agent to provide proof of your written authorization.

8. Rights for Other US State Residents 

If you are a resident of Virginia, Colorado, Utah, Connecticut or any other state with applicable privacy laws, you may have similar rights to those described above. Please contact us at support@verdantbind.com to exercise your rights.


9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected:

  • Order Information: Retained for 7 years after the order is completed for tax and accounting purposes
  • Account Information: Retained until you request deletion of your account
  • Marketing Information: Retained until you unsubscribe from our marketing communications
  • Analytics Data: Retained for 26 months by default, after which it is anonymized
  • Legal and Compliance Information: Retained for as long as required by applicable law
When your personal information is no longer needed, we will securely delete or anonymize it.

10. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect information about how you use our website.

We use the following types of cookies:
  • Essential Cookies: Necessary for the website to function properly (cannot be disabled)
  • Performance Cookies: Help us understand how visitors use our website (including Google Analytics cookies)
  • Functional Cookies: Remember your preferences and settings
  • Marketing Cookies: Used to show you relevant advertisements and measure the effectiveness of our marketing campaigns (including Google Ads cookies)
You can control or disable non-essential cookies through your browser settings. However, disabling essential cookies may affect the functionality of our website.
For more detailed information about the cookies we use, please see our separate Cookie Policy.


11. Data Security

We implement industry-standard technical and organizational measures to protect your personal information from unauthorized access, use, disclosure, alteration or destruction. These measures include:
  • SSL/TLS encryption for all data transmitted between your browser and our website
  • PCI DSS compliance for payment processing (including Google Pay)
  • Regular security audits and vulnerability assessments
  • Access controls to limit access to your personal information
  • Employee training on data protection practices
While we take reasonable measures to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.


12. Children's Privacy 

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will immediately delete it.

13. Changes to This Privacy Policy

We reserve the right to modify this privacy policy at any time. Any changes will be posted on this page with an updated effective date. For material changes, we will notify you via email or a prominent notice on our website at least 30 days before they take effect.

Your continued use of the website after any changes constitutes your acceptance of the new policy.


14. Contact Us 

If you have any questions about this privacy policy or our data practices, please contact us at:

Email: support@verdantbind.com

WhatsApp: +86 188 2030 8034